Our customer - Hallhuber
Hallhuber is a stylish, feminine contemporary fashion brand for self-confident women and stands for high-quality and contemporary Affordable premium collections – and has been for over 40 years! The high-quality and up-to-date collections of the Munich-based fashion company are offered via their own online shop as well as stores in top locations, well-known shopping centers and as a concession concept.
Special emphasis is placed on a high quality standard of the products. The garments should become favorite parts that will bring joy over the years. With its long-lasting fashion, Hallhuber wants to face the throwaway trend. Even in product development, the design team, product management and suppliers work together equally closely. All point of sales are controlled independently and benefit from the company’s decades of experience in merchandise management.
Customer feedback
"DATA Passion is a partner at eye level for us. We appreciate the uncomplicated, uncomplicated and flexible cooperation and the strong technical competence of the team of Data Passion in the technologies used. strong partner for the expansion of our integration architecture."
the challenge
Building a modern and flexible omnichannel solution
As part of the restructuring and modernization of our own eCommerce platform, our customer wants to significantly expand his market position and set new standards in the fashion segment. For this purpose, Hallhuber planned to set up a modern and flexible omnichannel solution. This platform is intended to enable Hallhuber customers to have a high-quality and seamless shopping experience. From the first encounter with the Hallhuber brand to purchasing on different channels to the timely delivery of the goods, the customer should experience a premium ecommerce service.
Particular attention was paid to the selection of the individual systems when designing the omnichannel platform. In order to achieve the desired effect of market positioning, Hallhuber took a “best of breed” approach from the start. For this purpose, our customer has selected the best possible IT solution for the different areas of application. In order to be able to convert the desired interaction of all systems into a shopping experience, Hallhuber has decided with our help to set up an Azure Integration Layer, which supplies the systems with the necessary data.
The controllability of integration technologies in day-to-day business was defined as an additional requirement for the project by the internal Hallhuber employees.
The solution
Modern hybrid, news-based integration solution / middleware
Based on the customer criteria, we have developed a solution to build a modern hybrid, news-based integration solution / middleware. This includes the use of Microsoft Azure standard technologies for on-prem and cloud-based integration scenarios and is enriched by our integration framework Data Passion Smart Connect.
We rely on an understandable, lightweight and scalable Azure ESB architecture. This allows us to train the customer’s employees quickly and effectively and then to quickly integrate them into the project.
Our customer achieves the desired manageability and stability in day-to-day business through the extensive and flexible SLA offer from Data Passion:
- Hyper Care: In the first phase after the go-live, Data Passion secured day-to-day support 100%.
- SLA Support: After the successful Hyper Care phase, Hallhuber employees were trained so that they could gradually take on the tasks in day-to-day business independently. Data Passion took on the role of the helping hand (3rd-level support) with defined response times.
The advantages
Implementation of our solution based on Microsoft Azure and Smart Connect
With the implementation of our solution based on Microsoft Azure and Data Passion Smart Connect, we create the following advantages for our customers:
- Significant time savings in master data maintenance through Single Point of Truth Architecture
- Increase master data quality in all connected systems
- Faster and scalable processes in the field of logistics
- Safe and reliable connection of other legacy systems
- Fast integration or cost-effective replacement of other backend systems, such as in the case of ERP modernization
- Central interface monitoring
- Building know-how in the internal team
- Significant Azure operating cost optimization through the use of Data Passion Smart Connect
With the implementation of the Data Passion offer for integration support and operation, we create the following advantages for our customers:
- Safe and fast stabilization in day-to-day business immediately after Go-Live through our Hyper Care phase.
- High operational reliability in day-to-day business through flexible SLAs and defined response times.
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