Our customer from the media industry
Our customer Gruner + Jahr GmbH is a media company based in Hamburg. The company is fully owned by Bertelsmann and is one of the largest publishers in Europe.
G+J E|MS is one of the strong partners in the AD Alliance. The aim of this association is the marketing of the advertising inventory, in particular through the individual creation and orchestration of cross-media campaigns and the handling of the increasing demand for cross-genre marketing offers. Together with the other partners from the AD Alliance, G+J E|MS reaches 99 percent of the German population through specific technical solutions in various areas, from programmatic to data-based advertising.
Customer feedback
The decisive factor for the selection of Data Passion as an integration partner was that Milen Koychev and his team presented themselves as a committed, competent and efficient service provider. The success of the integration project has fully confirmed this impression.
The challenge
Consolidate business partner data in an event-based event
If you want to work efficiently and digitally via different IT systems, you need up-to-date business partner data in each of these systems. In this case, optimal system integration is decisive for success and that was exactly the challenge that our customer faced with us.
We were commissioned to build up a modern and agile integration architecture to make the automated data exchange between the central Microsoft Dynamics CRM, our own core applications and future cloud systems flexible and optimal.
Particular attention was paid to the timely updating of business partner data in all systems when designing the integration strategy. For our customer and for the success of his business model, it is crucial that all systems and thus all departments work on the same database.
The transparency of the integration processes and the controllability of the technology by the customer’s own IT were defined as an additional requirement in order to be able to act largely independently of an external integration service provider in the further course of the project and in the operation of the integration solution.
The solution
Integrate Microsoft Dynamics CRM with BizTalk
Based on the customer requirements and the existing Microsoft BizTalk Server environment, we have developed a solution proposal to set up a modern, event-driven ESB integration solution. This enables the automated and fast synchronization of business partner data as well as a fast and cost-effective connection of other data consumers.
The advantages
Integrate Microsoft Dynamics CRM with BizTalk
With the concrete implementation of our ESB solution based on the Microsoft BizTalk server, we create the following advantages for our customers:
- Connection of the central Microsoft Dynamics CRM to the existing systems
- Ensuring data quality in all connected systems
- Decoupling the systems by asynchronous processing
- Faster and scalable processes in the backend area
- Fast integration or cost-effective replacement of other backend systems
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Free initial consultation
In a non-binding initial discussion, we will look at your current challenges and potential solutions together.
Honest, direct, free of charge and without obligation.
Write us a short e-mail, call us or fill out the contact form! We will be happy to take care of your request and will get back to you within the next 24 hours.
